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No one thinks it is unusual or wrong for a professional copy editor to write copy for a law firm's website. But blogging has always been a more personal endeavor. Some lawyers who are time-challenged or whose writing skills are better for briefs than blog posts have turned to "ghost bloggers" and now some lawyer…

In the early days of the Internet, some lawyers did very well for themselves by being among the first to have a website or a blog. As more law firms launched web pages and it became a more crowded field, search engine results became more important. Schemes and tricks to move up in search results…

Social media is obviously huge and significant. Certainly a lot of people use social media very successfully for marketing. Using social media can be fun, which means it holds the potential to be a huge time sink. By now most family law practitioners have had a case involving damaging statements or inappropriate photos posted to Facebook.

Your ABA, the American Bar Association's e-newsletter summarized an article that Catherine Sanders Reach and I co-authored for GPSolo magazine and titled it Time management tips for social media. I do like their heading a lot – Technology Translators. If you are not aware of social media management tools, this should be worth your time.

I often tell lawyers that it is a great idea to join organizations and be active in your community. These activities can help you build your reputation and build your law practice. But I also caution them that they should not join organizations for the purpose of marketing their law practice. If you are committed…

I think one of the most important practices for lawyers is discussing client expectations and making sure that new clients have reasonable expectations. A client with unrealistic expectations is probably not going to end up as a happy client, no matter how good the results. Lawyers want to achieve good results and also produce satisfied…

In preparing for an American Bar Association online webinar on social media, I stopped by LexTweet. LexTweet is a service of LexBlog that aggregates and ranks lawyers and others associated with the legal profession who use Twitter. I was impressed by how the number of lawyers who tweet and the number of their followers has…

One of the easiest ways for lawyers to both do a public service and give their firm a little marketing boost is to give speeches to civic organizations and community groups. If you haven't done that in a while, think of how you can gain some exposure doing this during 2010. Contact someone you know…