Published By Jim Calloway
A lot of people are concerned about online reputation management. They are worried about things posted online about them or their families. Lawyers in particular worry that unhappy former clients will post untrue things about the lawyer online that are difficult or impossible to refute.
Our Rules of Professional Conduct say a lawyer may reveal…
Larry Bodine is well-known in the legal marketing field. His blog is a great source of marketing information. Just scroll down and see his posts on the Yellow Pages, Twitter, controversial Internet marketing and a guest post on marketing a small firm on a shoestring budget. If you have never visited the blog before…
Jared Correia of the Massachusetts Law Office Management Assistance Program brings us Carded!: 10 Ways to Make Your Business Card Your Calling Card Jared has some interesting and cutting-edge ideas that will certainly make you think. And why don't lawyers typically have their pictures on their business cards anyway? Tradition?
Well, way back in 2001, I…
This post was prompted by reading today of a controversy between the Florida Bar and some of its members over selling the member's e-mail addresses. (I don't have a comment on that specific situation.) I've now worked for the OOklahoma Bar Association for over 11 years. Even though we have paid staff, a lot of…
A few years ago I wrote a blog post stating that all law firms really needed a Web site now. I hoped law firms would make it their New Year's Resolution for 2006 to set up one if they didn't have one and look at improving their site if they had one.
So now it…
Our podcast, The Digital Edge: Lawyers and Technology recently covered "The ABC’s of SEO." SEO, as you probably know stands for Search Engine Optimization, or in layman’s terms, "How can I get the search engines to notice my Website?"
Sharon Nelson and I tried to have some fun with what admittedly can be a dry…
All law firms, including solos, need a Web page. That’s my opinion, anyway. The Oklahoma City Journal Record interviewed me yesterday about attorney Web sites. I loved the headline for the feature, Yellow Pages gather dust as legal eagles flock to the Web to lure clients. Of course, I fear that it will not endear…
You finally got your law firm Web site online and waited for the new clients to come rolling in. But for some reason it just didn’t happen that way. Well, all of our marketing efforts are long term projects, with the possible exception of TV, radio and newspaper ads. Your marketing efforts will hopefully still…
Findlaw just published a nice little first person piece on Marketing a Start-Up Solo Practice by Burman E. Berger.
Law Practice Today posted the materials on "Client Development: Keep ‘Em Coming Back for More with Technology" that Nancy Roberts Linder and I did for our ABA TECHSHOW 2007 presentation. Nancy and I have done marketing presentations together previously. My section focuses a little more on client satisfaction and development, while she focuses on content…