Lawyers, what is your sign? No, I’m not referring to your astrological sign but rather the signage for your business. Because of my many years working with lawyers, I pay attention to law offices. Whether traveling across Oklahoma or in other states, I sometimes notice lawyers have TERRIBLE signage. Terrible signage is a problem akin
Marketing
Thoughts on Social Media: Risks, Rewards and Uncertainties
Have you heard of the new mind reading app? It lets you know the thoughts and emotions of others, especially those from your past that you have not seen in a long time. You can use it to find evidence about everything from people are lying about why they really missed work to why they…
Toward a Less Stressful Workplace (and More Clients)
Toward a Less Stressful Workplace is my column in the January/February 2015 issue of Law Practice Magazine. Law offices often deal with very high stakes matters under strict time deadlines. It is not news to those in the legal profession that there is a lot of stress associated with being a lawyer. So there…
Podcast: The Internet’s Role in Client Development
We have just posted one of our best Digital Edge podcasts of the year. So don't miss it.
The Internet’s Role in Client Development is the topic and we feature Gyi Tsakalakis, who is a non-practicing lawyer and the founder of AttorneySync, an online legal marketing agency. Gyi says it is still true today…
Ambrogi: Is LinkedIn Losing Its Luster for Lawyers?
Blogging about someone else's blog post seems a bit redundant. So I rarely do it. But my friend Bob Ambrogi's post Is LinkedIn Losing Its Luster for Lawyers? struck such a cord with me that I had to note it here.
So many good social sharing ideas get a great start online and then get…
How to Attract Clients in the Digital Era -Digital Edge Podcast
I thought this was a very nice podcast on a timely topic. I'm just going to repeat much of Legal Talk Network's description of How to Attract Clients in the Digital Era.
On this episode of The Digital Edge, Sharon Nelson and Jim Calloway interview Sona Pancholy, a business development director, about the ways…
The Right SEO for Your Law Practice
We hosted attorney Jennifer Ellis for our Digital Edge podcast "Website Wizardry: The Right SEO for Your Law Firm." Jennifer manages the online presence of the law firm where she works and also assists law firms with their websites, social media and other aspects of their online presence.
As most lawyers now know…
The Value Add
One way to improve your client’s experience with your law practice and indirectly help with marketing is to determine how you can provide added value to the client in a way that doesn’t use the lawyer’s billable time. This does NOT mean a refrigerator magnet with the law firm’s phone number and website.
How to…
New Client Inquiry on Line One
“New Client Inquiry on Line One” is my column for the Oklahoma Bar Journal this month.
There’s a lot of discussion about attorney marketing and client development. Many firms now market via some form of social media.
But sometimes the procedure relating to what happens with the telephone calls (and other inquiries) from potential clients…
What Is Your Law Firm’s Social Media Strategy?
How law firm can effectively use social media is a topic open for debate. I have seen some very persuasive individuals tell audiences that a social media strategy is absolutely critical for law firms. I have heard from lawyers who say they invested significantly in social media and saw little to no return on investment.…