The ABA Journal has published 50 Ways to Market Your Practice in the October 2007 issue. The article features marketing ideas collected by Maryland lawyer Terry Berger (also the proprietor of http://www.registeredagentinfo.com/ ) from various sources, including in large part, the online community Solosez.
Marketing
FYI: Starting a Website
Having a law firm Website is a business necessity these days. The American Bar Association’s Legal Technology Resource Center has just released a new Web feature, FYI: Starting a Website. Their five step outline is relatively brief and easy-to-follow. it contains links to lots of other online material.
Our New Podcast, The Digital Edge: Lawyers and Technology, opens with “Electronic Marketing: Harnessing the Web’s Whizbang”
My friend, Sharon Nelson, and I are now podcasters. It is a part of the ABA Law Practice Management Section’s webzine, Law Technology Today. Sharon was ABA TECHSHOW chair in 2006, the year after me. The podcast name is The Digital Edge: Lawyers and Technology. Right now the plan is to make it…
What’s on the back of your business card?
I’m at the Indiana Bar Solo and Small Firm Conference and just finished giving the opening keynote presentation on Increasing Client Satisfaction. The great thing about these conferences is that you always learn something, no matter how many different conferences you have attended (and I have been to quite a few of these conferences in…
Blawg: Marketing Your Practice with a Weblog
The August issue of Law Practice Today has just been published online. Among its many features is "Blawg: Marketing Your Practice with a Weblog" by myself and Tom Mighell. I’d encourage all of you to check this out even if you have no plans whatsoever to ever start a blog. This is a "Best…
Tom Kane’s Top Ten Marketing Tips
Tom Kane has posted his Top Ten Marketing Tips with links to some explanation and elaboration. There is great advice you can absorb in a couple of minutes. I regularly follow Tom’s blog.
I noted with interest a comment posted by someone noting that many of these ideas do not apply in a criminal defense…
New York’s Proposed Lawyer Advertising Rules are Controversial, to Say the Least.
Let me start by saying that I generally hate lawyer ads on television. I’ve seen many of them and they are generally tacky and detrimental to the public’s perception of the legal system and the legal profession. Of course it could be said that they reflect the state of modern television. But having said that…
Kentucky Contemplates the Fate of Their Lawyer Bloggers
Earlier this year I welcomed Ben Cowgill’s Legal Ethics blog to the blogosphere. Now there has been a troubling development in Ben’s home state of Kentucky. It seems that the Kentucky Attorneys’ Advertising Commission wants to classify his blog as advertising, requiring him to do a filing and pay a $50 fee every time…
The Lawyer’s Business Card
Lawyers give out lots of business cards. How long has it been since you last thought about redesigning or changing your business card? My essay The Lawyer’s Business Card was written some time ago, but is still relevant today. Are traditional or innovative business cards best? Depends on the type of clients you seek, I’d…