2023 cast a huge spotlight on Artificial Intelligence tools. That means it is a great year to attend ABA TECHSHOW, which will be held in Chicago February 14 – 17, 2024. But it is time to decide now! The Early Bird registration ends on Friday, January 11 Update: The ABA TECHSHOW website now says the
New Year’s Resolutions and Goal Setting for Lawyers
It’s the time of year for New Year’s resolutions. Well, since this comes out in mid-January, it is the time when many New Year’s resolutions have already been made and broken. But with the new year ahead, it is an appropriate time to reflect on your law firm and the goals you have for the
Avoiding ‘Hello L’office’ and Other Law Firm Telephone Tips
I had no idea how many law firms answered their phones with “Hello L’office” until I went to work for the OBA. But it’s not limited to Oklahoma. I have received the same greeting calling lawyers’ offices in many states. Obviously, the intended greeting is “Hello Law Office,” but when you are busy and do
More on Lawyers and Online Reviews
Online reviews are growing in importance where legal sector marketing is concerned. In January 2021, I published Responding to a Negative Online Review after an ABA Formal Ethics Opinion on the subject was released. This is a challenging area for lawyers to understand. So if you missed my comments before, here is another opportunity.
Today
How to Win Clients Online for Free!
Most lawyers now appreciate that an online presence and online marketing efforts are important for client development for most law practices. Your marketing efforts typically cost both time and money. Our latest Digital Edge podcast is How to Win Clients Online for Free! Our guest is Gyi Tsakalakiss, a former lawyer and the founder of
Responding to a Negative Online Review
Negative online reviews can hurt businesses and law firms are no exception. But other types of businesses don’t have to be concerned about confidentiality and attorney-client privilege if they choose to respond to a negative review. Here are some suggestions for lawyers on dealing with negative online reviews.
The American Bar Association released Formal Opinion
What Does Your 2021 Marketing Plan & Budget Look Like? (December 21, 2020)
For many lawyers, 2020 upended their marketing plans, with industry conferences, customer events and other marketing opportunities cancelled. Who would have predicted that even offering to buy a prospect lunch would become impossible this year?
Micah Buchdahl is an attorney whose company HTMLawyers works with law firms on marketing and business development. He is also
Why Your Law Firm’s Website Should Have a Great FAQ Page (December 4, 2020)
Sometimes law firms struggle to come up with relevant website content. The “traditional” FAQ page may be one area that they should address. After all, we know people come to lawyers with questions. It is likely the same with law firm websites. So, answer the web visitor’s questions. Why Your Law Firm’s Website Should Have
The Myth of the Overnight Success — Rainmaking Recommendation from Jaimie Field (October 8, 2020)
Marketing, or as many lawyers prefer to call it, rainmaking takes time. Actors often grumble about being labeled an overnight success for a major performance after they have been working in the field for decades.
Effective rainmaking takes time. In Rainmaking Recommendation from Jaimie Field: The Myth of the Overnight Success, the author makes
Lawyers Making Movies: The Importance of Videos in Law Firm Marketing (September 22, 2020)
I’m a reader. Given the choice on a web page of reading the content or watching a video, I’m normally heading for the text. (How-to Videos are certainly the exception to this rule.)
An increasing number of consumers prefer videos as the preferred method to receive new information. There are certainly generational differences at play