More lawyers and law firms are placing PDF files online for clients and potential clients to read or download. The conventional wisdom has always been to avoid placing too much information in PDF files on your website because Google and other search engines wouldn’t index them well or at all, so you wouldn’t get “credited” for your online content. It turns out that is not so true now and there are many ways to make your PDFs posted online much more SEO friendly. As more law firms place more PDF’s online this is good information.
Check out 13 Tips to Make Your PDFs SEO Friendly from Search Engine Journal.


(This article was written early in the pandemic and was published in the Big Ideas issue of ABA Law Practice Magazine in July 2020. Since it was written very early in the pandemic, some items are now obvious and others now appear dated. Even the title is a bit cringe-worthy. But the idea that our business continuity plans often paid little attention to epidemics and should at some point be updated with lessons learned )