Many people are now looking for lawyers who provide online appointments. How would someone know if your law firm offers those?

Google has quietly released a new feature (an attribute) that allows lawyers to add online appointment availability to your Google My Business listing. It is a quick process if you have previously set up Google My Business.

As a blog post from Custom Legal Marketing explained:

Since the COVID-19 measures went into place in March, many law firms started offering online consultations and appointments. With the new Online Appointments attribute, prospects don’t have to visit your website to know that you’re available for virtual appointments.

The post also outlines the step-by-step instructions to utilize this attribute.

Of course, you need Google My Business set up to do this. If your firm hasn’t set this up, it is a serious business mistake. Unless you have as much client work as you can handle, making good use of the tools available in Google My Business is critical in today’s environment.

If you haven’t set up your law firm’s page on Google My Business, go to our May 1, 2020 tip Review and Upgrade Your Google My Business Tools and Settings and read the resources shared there.