Marketing was the theme of the March/April 2023 American Bar Association Law Practice Magazine. While there are many articles of interest in that issue, let me direct you to Marketing Tips For Young And Not So Young Lawyers by Stephen Embry, Chair of the ABA’s Law Practice Division. This is a short piece with ten important tips about marketing for lawyers. Yes, marketing for lawyers is different, and not just because of our ethics rules.
If you are an ABA member, you can log in to see a more attractive HTML version of this information. Additionally, if you are an ABA member, you can sign up to receive the digital versions of every issue of Law Practice Magazine going forward. As someone who has served on the editorial board for Law Practice Magazine for several years, I encourage you to sign up for this great content. If you aren’t an ABA member, after you read Mr. Embry’s article, take note of the black navigation arrows on the right and left sides of the pages. Those will allow you to navigate to all of the other marketing articles in this issue.