Law practice is a service, not a product, right? Decades ago that would have been universally considered to be correct by practicing lawyers.

Dorna Moini, CEO of Gavel

Today, however, many believe that some legal services may be better delivered as legal products. The latest episode of the Digital Edge Podcast Legal Service Productization for Lawyers features Dorna Moini, CEO and founder of Gavel (formerly Documate). Sharon Nelson and I interviewed Dorna as she discussed turning your legal service into a product that’s both profitable and accessible to more people.  Dorna shares her insights on building a legal product for your target market, pricing recommendations, and the future of legal products in the profession.