A web presence is now considered to be a business essential. For small law firms, a website is an increasingly important component of obtaining new business. It may not be that a website itself draws in lots of business. For many potential clients, looking for the lawyer’s website is a qualifier. Even more important is your bio and whether the potential client trusts your abilities as their lawyer.

Today I am recommending Gina Rubel’s 3 Keys to Crafting an Effective Professional Website Bio. Gina Rubel is the CEO of Furia Rubel Communications Inc. and is an expert in Public Relations. (Another fine offering from Attorney@Work)