I often have lawyers tell me that they know they should be doing social media marketing or maybe blogging, but they really don’t know how or what they talk about and how to target it to impact their practice. And no one believes that they have the time.
I’ve known Nancy Myrland for a fairly long time, although not extremely well. We occasionally have visited at conferences, but she’s a law firm marketing expert and generally goes to different conferences than I do. But let repeat. She’s an expert. I’m fairly certain when we first met in person we both already felt we knew each other because of reading each other’s online articles and social media posts. That’s how social media marketing should work.
Today she published Lawyers, Can You Grow Your Practice By Publishing Content? You should read it. You should also feel free to click on the link to download her simple worksheet for content creation. You’ll have to give her your email address and she may reach out to you again in the future. That’s how the world works.
Nancy doesn’t know I’m going to do this blog post. But her worksheet is a nice way to collect your thoughts for your law firm marketing and so I am sharing it with you. Again, that is how social media marketing works.
Kevin O’Keefe, CEO of LexBlog, writes frequently on his Real Lawyers Have Blogs blog about developing connections and relationships through social media. That is his business, but also his passion. If you haven’t visited his blog, today is a good day for reading his content.
Marketing by content sharing involves sharing your expertise with others without counting an immediate and direct return from any particular content. But the content you share should be thoughtfully targeted to highlight the services you provide to an interested audience. But share great content regularly and something good will happen in return.